Bradford women voted least fashionable in the UK

Fashion

New Facebook game launches to boost fashion confidence

  • Women living in Bradford, Wakefield and Sunderland are least fashionable, with London topping the poll

  • Over half think British women don’t take enough care over their appearance

17th August 2011 – Women in Bradford have been voted the least fashionable in the UK, according to research from Beauty Town, followed by those living in Wakefield and Sunderland. The 1,000 Brits polled really do think it’s ‘grim up north’ when it comes to female residents, with northern lasses being voted the least beautiful too. Unsurprisingly, the fashionistas of London were voted top in the fashion stakes (63%) as well as being crowned the most beautiful (50%). However, bucking the north-south divide, those from Edinburgh and Manchester were voted second and third respectively (see league table below).

The survey found that although Londoners are well dressed, Brighton residents are the most confident when it comes to picking an outfit, with 30% saying they had a good eye for fashion compared to just 23% from the capital. Beauty Town, a new Facebook game where people can open and manage their own virtual fashion boutique, could come to the rescue as it allows players to learn more about fashion and looking good while having fun with their friends. Beauty Town is available to play on Facebook and can be accessed by visiting http://apps.facebook.com/beautytown.

The survey found Brits aren’t convinced that women pay much attention to looking good before they walk out the door with 52% saying they don’t take enough care over their appearance, particularly when compared to their European counterparts with 44% saying British women didn’t match up. Only 3% of female respondents said they are a trendsetter amongst their peer group and half said they hardly ever got a truthful opinion on what they wear from their other half.

Beauty Town has been created by Dynamo Games and funded by Channel 4.  It allows players to select clothes and accessories to sell in their shop and enables them to encourage their friends on the social network to visit and make purchases. Beauty Town is available to play at http://apps.facebook.com/beautytown

Beauty Town July 2011 Fashionable Cities League Table

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For more information, contact:
Claire Barber
EML Wildfire
beautytown@emlwildfire.com
020 8408 8000

Survey Methodology
All figures from Opinion Matters. Total sample size was 1037 UK adults. Fieldwork was undertaken between 29th June and 4th July 2011 and was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

About Beauty Town
Beauty Town is a new Facebook game that allows women to start and run their own beauty salon. The game, which has been created by Dynamo Games and funded by Channel 4, allows users to select clothes and accessories to sell in their shop and enables them to encourage their friends on the social network to visit their shop. Beauty Town is available to play at http://apps.facebook.com/beautytown

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