WGSN Global Fashion Awards Is Thrilled To Announce A Brand New Category And Prestigious Sponsor For 2011


LONDON (10 OCTOBER 2011) The second annual WGSN Global Fashion Awards, sponsored by SWAROVSKI ELEMENTS, are taking place at New York City’s Gotham Hall on the 20th of October where the stars of global fashion will be honoured and celebrated – those who have been propelling the industry forward across all domains with stylistic and innovative vision. The WGSN Global Fashion Awards welcomes a new category and sponsor for the second annual event: ‘The LYCRA® Style Emerging Talent Award’. These award candidates are selected as the best up-and-coming talent from the WGSN Global Fashion Awards shortlist to compete for the award, which includes Raoul, Eudon Choi, Kirsty Ward, Timo Weiland and Masha Ma.

The winner of this award will receive consulting, marketing, technical and sourcing services in conjunction with the development and launch of their autumn/winter 12/13 collection.

WGSN Global Fashion Awards

The LYCRA® brand has enjoyed a long history of discovering and supporting emerging design talent all over the globe and we are pleased to continue this tradition with the WGSN Global Fashion Awards.” says  Libby Neuner RTW Global Marketing Director for INVISTA one of the world’s largest integrated producers of polymers and fibers, and owner of the LYCRA® fiber brand.

“We’re so delighted to have secured this partnership with a brand so prestigious as LYCRA® and a brand so committed to supporting up-and-coming talent. This is more than just an award, it could really kick-start someone’s career and it’s wonderful for us that the Global Fashion Awards can offer that platform,” says Lauretta Roberts, Director of the WGSN Global Fashion Awards

Editor’s Notes

About the WGSN Global Fashion Awards 
Created by WGSN in 2010 to recognize and reward those who are laying the foundation stones for a vibrant and exhilarating future for the fashion industry, the Global Fashion Awards is a call for the international fashion industry to recognize high-level achievement.

Nominations were possible via the Global Fashion Awards website: www.globalfashionawards.com from April 4 to June 2, 2011. Follow the awards on Twitter: @GFashionAwards

About Lycra Style
LYCRA® Style fibre was specifically designed to meet consumers’ need for personalised style without compromising comfort or fit. Additionally, LYCRA® Style fibre was developed for the unique branding, performance and pricing needs of the ready-to-wear market. The brand helps to create clothes that consumers love to wear, all day, every day, from day to night and casual to dressy occasions.

The LYCRA® Style brand signals stylish, modern, fashionable and contemporary associations with consumers. The new brand is targeted to reach a new, younger customer and will redefine the role LYCRA® Style fibre will play in providing individual style without compromise.
INVISTA is one of the world’s largest integrated producers of polymers and fibres, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of some of the most recognized global brands and trademarks in their respective industries including: COOLMAX®, CORDURA®, LYCRA®, POLARGUARD®, SOLARMAX®, SUPPLEX®, TACTEL®, and THERMOLITE®. More information on INVISTA can be found at. www.LYCRA.com/Style

For more information, please visit the website: http://lycra.com/g_en/home.aspx

About WGSN
WGSN is the global authority on style and design. The company identifies and analyzes current and future style trends and provides its customers with state-of-the-art online tools that that can be used to create commercially successful products and services. WGSN defines and shapes wining style and design for over 38,000 customers globally. WGSN customers include many of the world’s leading apparel, style, design and retail companies including Levi Strauss Co., Adidas, Nickelodeon Viacom Consumer Products, Benetton Group, and Marks Spencers, among others. WGSN is head quartered in London and has offices all over the world including Milan, New York, Hong Kong, Seoul, Los Angeles, Melbourne and Tokyo. For more information, visit http://www.wgsn.com/. Follow WGSN on Twitter: @WGSN

Press Contact:
Laura McCluskey
Forward PR
+44 (0)20 7839 5059

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