New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is […]

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Supporting the circular economy is the key to cutting environmental damage and maintaining customers, says B-Stock

Despite reports questioning the overall stability of the retail industry, businesses are continuing to thrive with e-commerce sales and fast fashion brands on the rise. The consequence of this growth, however, is that the volume of waste produced is escalating, most significantly from returns and excess stock that often end up in a landfill or […]

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International Premiere

Stephanskirchen, February 21, 2019 – MARC O’POLO presents its Spring/Summer 2019 campaign with an international premiere: Top model Anna Ewers in front of the camera for the first time with her sisters, Andrea and Antonia Ewers. Anna Ewers. One of the world’s most sought-after and successful models. Sometimes serious, sometimes laughing, always true to herself. […]

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Amplience partners with QUIZ to improve customer experience and campaign velocity

The Scottish based fast-fashion brand will use the Amplience platform to deliver agile, on-trend campaigns and seamlessly served content London, UK, 13 February 2019 – Amplience, the leading Content Management Solutions provider, announces it will be working with fast-fashion retailer QUIZ to deliver a mobile optimized shopping experience. With 30 per cent of sales now […]

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Arnold Mattschull says goodbye to operational management and joins the Takko Fashion advisory board

Mario.Ullrich@takko.de Takko Fashion GmbHKatharina PetermannTel.: +49 2504 923 564Katharina.Petermann@takko.de About Takko Fashion: With more than 1,900 stores in 17 countries, Takko Fashion is an internationally successful smart discounter. With a diverse range of stylish outfits at an optimal cost-benefit ratio, the smart discounter fully meets the needs of the modern family. With the online shop […]

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Fashion shoppers 44% more likely to make a purchase from Woodhouse Clothing thanks to new AI-powered personalisation

UK men’s fashion retailer reaps benefits from using Nosto’s artificial intelligence to personalise web and email experiences The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to […]

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